In June 2024, I developed a local program aimed at increasing sales of Rockstar across our territories. To incentivize consumer engagement, our marketing team decided to offer a Milwaukee Tool Package as a giveaway.

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From a design perspective, I aimed to reflect Rockstar's distinctive grunge and dark aesthetic. By incorporating overlays and gradients, I was able to integrate the text and Rockstar logo seamlessly into the background, which also complemented the featured prizes effectively.

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Throughout this project, I encountered some challenges, particularly regarding the quality of the prize images. We faced limitations in capturing all items within the prize pack, and high-resolution images were not available at the time. I addressed this by utilizing images from the website and enhancing their quality, as well as creatively piecing together several images to ensure a cohesive presentation.

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Overall, I thoroughly enjoyed the creative process involved in this program.