I first started the researching process by looking at how our competitors tackled this process. After comparing many companies, I found a top five. These companies created an easy and personable process that I admired and worked to resemble. I found different aspects from each company that I thought were strong and wanted to include in my own design. First, I found the different options to edit the amount of money on the card was clever and could relate to anyone’s preferences. Next, the option to add a personalized message was a must, as the feature added so  much personalization. Continuing on with that emphasis on personalization, I liked the idea of the recipient of the cards name being included in the dialogue. The next feature I liked was the inclusion of different card designs. I liked that it let the viewer further customize the card to the occasion or person they are getting the gift for. Lastly, I loved the idea of being able to reload a card. This green option not only would keep plastic out of landfills, but also give the company a new way to gain positive PR for their efforts.